WORLDWIDE SOLUTIONS We are proud of the relationships nurtured with suppliers worldwide. From the island of Reunion to Patagonia our policy is one of empathy, working with the growers to achieve the desired quality. CORE SUCCESS Partnerships formed with our fifteen core suppliers around the world guarantee the consistency of supply and quality of product that the exacting standards of the UK and European markets demand. QUALITY IS THE KEY It is a little known fact that the British consumer is probably the most quality conscious in the world. This stringent focus on consistent quality supply is reflected in the buying habits of all the major supermarkets in Britain. Our suppliers must be able to guarantee that they can meet and exceed the expectations of the discerning British consumer. As well as consistency and quality the globalisation of our industry has brought with it a further set of criteria by which the consumer judges us. These centre on the labour conditions prevailing in various countries and the often very different perception of what is and is not acceptable. As a member of the Ethical Trading Initiative (ETI), involving other major companies, non-governmental organisations, trade unions and the UK government, we have developed sourcing policies based on fair and honest standards. PROCUREMENT PRINCIPLES As an importer we are committed to procure only from suppliers who empathise fully with the principals of ethical trading and who have to submit basic information related to employment of staff and matters of health and social issues. Utopia UK Limited and Utopia Europe Limited view these developments as extremely positive and see these initiatives as setting the stage for the establishment of truly equitable partnerships between importers and all those involved at source.